Minimum Viable Product

Minimum Viable Product or MVP is a development technique in which a new product is introduced in the market with basic features, but enough to get the attention of the consumers. The final product is released in the market only after getting sufficient feedback from the product's initial users.

A Simplified 3-Step MVP Process

We’ve taken the complex Lean, Agile and Guerrilla methodologies and distilled the MVP process to 3 steps:

  1. Start with a single, simple product solving a tiny sub-set of a Grand Problem
  2. Keep iterating, while constantly solving bigger, related problems en route to solving the Grand Problem
  3. Constantly communicate the vision of the Grand Problem that will be solved.

Testing techniques for MVP

Customer opinions

“In a startup no facts exist inside the building, only opinions,” says Steve Blank,creator of the Customer Development Methodology. This is essentially an unscripted interview with customers designed to elicit information about the problem your product is trying to solve.

Landing pages

The “Landing Page” is the first page visitors and potential customers come to when they’re led down the funnel towards your product. Landing pages are often misused as glorified email capture pages, but they can be used more extensively to test the product.

Ad Campaigns

Perhaps counterintuitively, ad campaigns are a great way of running market validation surveys. Google and Facebook are platforms that allow you to drill down demographics to the particular target customer you’re trying to reach, and this lets you run a low-fidelity test.

Explainer videos

If a picture is worth a thousand words, then a video demonstrating your products user experience is worth a million. The most famous example of a startup using an explainer video to validate the market and sell their MVP is Dropbox.